Dear Ones:
In October I attended a workshop for Unitarian Universalism clergy entitled “Ministry in the Age of Disengagement” with Hartford Seminary sociologist of religion, Scott Thumma. Disengagement refers to the way Americans are disengaging from religious communities across denominations and faiths. I laughed because I had just preached in September on my intention to stop talking about the “end of church.” But there I was in the midst of a workshop, talking about all the data that suggests organized religion is declining in the United States.
Though Unitarian Universalism still seems to be doing marginally better than other liberal Protestant denominations, Professor Thumma’s data is challenging. But it doesn’t necessarily mean the ‘end of church.’ It means we have work to do. Here is an overview of Professor Thumma’s response to widespread religious disengagement:
First, we need to recognize that in our larger culture, the alternatives to religious engagement are compelling. But none of the alternatives offers the combined opportunities for spiritual growth, community connection, and a sustained focus on our highest values that religious communities offer. None. So, those of us who love our religious communities need to make the case to the wider culture that they matter. Some might call this evangelism. Some might call it marketing. I’m not sure I have a good word for it, but I know we need to ‘come out’ in a much bigger and intentional way as Unitarian Universalists. Are you ready?
Second, we need to name our niche. Professor Thumma says that unless you’re a mega church, you just don’t have the resources to be all things to all people. Congregations need to specialize in a few areas. Are we a church for families? A church for religious education? A church for social justice? A church for environmental stewardship? A church for music and arts? Congregations that spread themselves too thin lose their way too easily. So, let’s have a conversation about our niche. What are our unique ministries? Can we stay focused on those, and let go of others? Are you ready?
Finally, we need to innovate. Professor Thumma says, very bluntly, the people who aren’t coming to your church don’t want what you’re offering. That’s a hard truth. What he means is that people may actually want what we offer, but not how we offer it. So do it differently! Innovate. Experiment. Are you ready?
These are all ideas we’ve considered during the past few years. If anything, Professor Thumma affirms what we already suspect, and he pushes us even harder than we’ve been pushing ourselves. This is, in fact, hard work. It’s difficult for congregations to do things differently. But I think we’re up to the task. Both our newly formed UUS:E growth team (headed by Jason Corsa and Peggy Gagne) and the Religious Education Transition Team (headed by Stan McMillen) are getting us in the habit of innovation. Watch for updates from them. Are you ready?
With love,
Rev. Josh